UXDX Community:LatAm

Creating design teams focused on user can be hard, but building that team in a mature and established business - even harder.

In this talk, Daphne will talk through the journey of success that her and her team at Banco Pichincha as they build and establish a human centered design culture in Ecuador's oldest bank. She will talk through:

• The experimental process that incorporates cross functional teams;
• How they continue to ensure that the culture is deeply engrained through the onboarding model; and
• What changes she foresees to improve the efficiency of the teams

Creating seamless experiences can have its challenges, particularly for the team in Geopagos where the experience goes beyond their digital products to physical devices.

In this talk, Juan will talk through his learnings on designing holistic experiences for the different products of Geopagos.

Building great products starts with building high performing teams. In this session Patricia will talk through that high-performing starts with clear and tangible metrics.
She will touch on how metrics should be defined, measured and adopted by the team to ensure not only product success but also happy teams.

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In this session, Amanda will go through the transformation journey of e-commerce platform Via and how working at a traditional bank like Itau Unibanco helped shape her direction on how to start change in an established company

• Understand the cultural environment that you are in
• The importance of buy-in where it matters
• Setting the vision post buy-in
• Foreseeing challenges based on past experiences: Getting in early at Via