Establishing HCD Culture for a 115 Year Old Bank

Knowledge / Inspiration

Establishing HCD Culture for a 115 Year Old Bank

Continuous Design
UXDX Community LatAm 2021
Slides

Creating design teams focused on user can be hard, but building that team in a mature and established business - even harder.

In this talk, Daphne will talk through the journey of success that her and her team at Banco Pichincha as they build and establish a human centered design culture in Ecuador's oldest bank. She will talk through:

  • The experimental process that incorporates cross functional teams;
  • How they continue to ensure that the culture is deeply engrained through the onboarding model; and
  • What changes she foresees to improve the efficiency of the teams