Amanda Appel de Castro
Amanda Appel de Castro — Director | Product Management | Engineering & Technology at Via. Talks and sessions delivered at UXDX.
Director | Product Management | Engineering & Technology
An experienced product leader executive, with 10+ years working in the Finance and Retail Industry, who helps large enterprises to accelerate their digital transformation through strategic thinking, strong leadership, and an intensive proactive result-oriented individual.
Past talks
2 talks · 1 event
Q&A With Amanda Appel de Castro
Join the conversation! Share your insights and probe Amanda on her on-demand session that left you wanting more.
Transformation Delivery: Shifting from a Process to Mindset Change
In this session, Amanda will go through the transformation journey of e-commerce platform Via and how working at a traditional bank like Itau Unibanco helped shape her direction on how to start change in an established company - Understand the cultural environment that you are in - The importance of buy-in where it matters - Setting the vision post buy-in - Foreseeing challenges based on past experiences: Getting in early at Via