Driving Transformational Business Results: The Role of Design Across the Org
“We all get into design to create for people. But when you start your first job, you quickly realise no one prepared you for how to design with people.”
That candid observation from Daniela Jorge, Chief Design Officer at Capital One, set the tone for her fireside chat with Alex Burke, CEO of Optimal, at UXDX USA 2025. Their conversation, Driving Transformational Business Results: The Role of Design Across the Org, was a masterclass in how design leadership extends far beyond screens, pixels, or