How to Leverage UX Research for Transformative Business Growth by Rima Campbell, VP, Experience Research & Strategy, UserTesting | UXDX USA

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How to Leverage UX Research for Transformative Business Growth

17 May, 2:25 pm - 3:00 pm (America/New_York) - Stage 2

17 May, 18:25 - 19:00 (UTC)

Continuous Discovery

UXDX USA 2024

Rima will guide participants through a riveting discussion into the transformative power of UX research. This session will focus on the strategic implementation of UX research methodologies to achieve significant business objectives, including executive buy-in, increased revenue, and enhanced customer satisfaction.
Participants will have the opportunity to engage in hands-on discussion designed to simulate the process of identifying key business metrics, conducting impactful user research, and translating findings into actionable design improvements. Rima and the audience will share and debate challenges and insights for navigating the challenges of aligning UX goals with business KPIs to obtain robust data that drives design decisions.
Key takeaways to discuss include:

Strategies for securing executive support for UX initiatives
Techniques for measuring and demonstrating the business impact of UX research
Best practices for conducting user research that translates into meaningful design improvements
Skills to articulate the value of UX research in business terms, enhancing your role as a UX leader

Rima Campbell, VP, Experience Research & Strategy,UserTesting

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