Founder-Led Product Thinking: Building Ventures, Not Just Features by Lisa Gerkens, Lead Product Strategy, China Office Lead, Forward31 | by Porsche Digital | UXDX EMEA

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Founder-Led Product Thinking: Building Ventures, Not Just Features

19 May, 11:40 - 12:15 (Europe/Berlin) - Discovery Stage

19 May, 09:40 - 10:15 (UTC)

Product Direction

UXDX EMEA 2025

This session explores how adopting a Founder-Led Product Thinking approach helps teams validate ideas, align early sales efforts with product strategy, and create scalable ventures. Led by Lisa Gerkens who will also share her perspective on navigating investments, spin-offs, and early-stage product-market fit—mindsets that every product leader should embrace.
Key Discussion Points:

How to integrate validation, market signals, and scalability into product decisions.
What it means to approach product development with a venture-building mindset.
How to navigate stakeholder buy-in, early sales efforts, and funding conversations—even inside an established company.
Shifting from an execution role to making strategic, business-impacting decisions.

Lisa Gerkens, Lead Product Strategy, China Office Lead,Forward31 | by Porsche Digital

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