Design Systems: From Hyper Growth to Maturity

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Talk

Design Systems: From Hyper Growth to Maturity

16 May, 9:40 am - 10:10 am (America/New_York) - Main Stage

16 May, 13:40 - 14:10 (UTC)

Continuous Design
UXDX USA 2024

Mamuna delves into the challenges and strategies of designing for scale at Shopify, from its hyper growth phase to maturity. Drawing from specific examples Mamuna will candidly share insights into how it worked at Shopify and discuss the challenges and approaches for how teams can adapt these design processes for different business sizes and environments.

Key points discussed:

  • Understanding UX perspectives at different growth stages of Shopify
  • Adapting industry tools, with a focus on Amazon's approaches, for Shopify.
  • Contrasting design strategies for enterprises vs. scale-ups.
  • A/B Testing in Hypergrowth: The limitations of traditional A/B testing and alternative strategies.
Mamuna Oladipo

Mamuna Oladipo, VP of Product,Shopify

@iammamuna

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