Balancing Business, User and Product Priorities
Panel
Balancing Business, User and Product Priorities
Product Direction
UXDX EMEA 2022
A lot of organisations are business centric - focusing on profit and revenue. But that isn't how customers think - they care about the jobs they are trying to do and the problems they are facing. In this panel, we will discuss the techniques people use to balance different needs and demands of stakeholders at all levels of product development.
Alex Race, Head of Digital Customer Portfolio,A.P Moller-Maersk
Paul Prior, Head Of Digital,Three
Josipa Bauser, Global Head of User Research and ResearchOps,SumUp
Noah Levin, Product Design Director,Figma
