Yael Gutman

Yael Gutman

Senior Director, Digital Products

ASCAP - The American Society of Composers, Authors and Publishers

Yael Gutman is a Senior Director of Product at ASCAP – the American Society of Composers and Publishers. Yael has introduced data driven decision making into three organizations and has created user research programs from the ground up. Yael couples storytelling with data to socialize complex concepts, advocate for product and achieve organizational buy in.

Upcoming Sessions

UXDX Europe 2020Monday 5th October
Live Talks

20:00 - 20:10 (10 minutes)

Customer Centricity (Product Direction)

Embedding User Research Into The Organization’s DNA - Roadmap To Success

UXDX europe 2020

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