Erica Jorgensen is a Seattle-based user experience writer, content designer, and content strategist who focuses on content research, analytics, and optimization. She’s a former journalist who’s written for global brands (Expedia), not-for-profit organizations (Premera Blue Cross), and startups (Amazon). She currently works as a Senior Content Design Manager for Microsoft’s commercial content experience team. Erica has also taught at the University of Washington’s graduate program in Communication and Digital Media and also mentors content designers through Hexagon UX and Ladies That UX.
Content designers are often underappreciated, yet they harness unique talents and skills that can have an added impact to the success of your products and organization. So in the current state of affairs, how can you ensure that content design is given a seat at the table and given the opportunity for success?
In this session, Erica will talk through how to elevate content design to its rightful place in the UX and design landscape. You will walk away learning:
- The wonderful complexity of content design
- How to leverage content design principles and metrics for impact; and
- The importance of building fruitful alliances with interaction designers, product managers, and the rest of your feature team
Many organizations assume they know what customers need up front. But how do you convince your organization to move towards an experimentation and iteration mindset at an individual, team and organization level?
In this session, our leaders will discuss the hard lessons and provide some insights into how they overcome these challenges to become successful leaders that build more user-focused products.
Your content team needs to be confident which specific words and phrases are resonating with your audience. And wouldn’t it be ideal to learn which words work before you launch your project or product? In this energizing, hands-on session, you’ll learn methods and tools for objectively evaluating how your customers are reacting to your writing—and most importantly, why they’re responding the way they are.
This is not “regular” UX research with prototypes of both content and visual design. It’s content-only research that helps you pinpoint the just-right words for successful, friction-free user experiences and stronger business results.