Sigit currently is a senior designer at Shopify. He’s passionate about products that understand the cultural context of the users, and believes that there are lessons to be learned from these differences that could inspire us to design better products. He started his UX career at Oracle designing a platform for K-12 students and teachers to collaborate across countries and build 21st century skills. Most recently, he was leading a regional design team at Vrbo, an Expedia company, bringing the travel platform to the Asia Pacific region. Other teams he’s been part of included Bukalapak, Ice House, and DBS Bank.
The world has abundant problems to solve through user experience (UX). Humans are at the center of these problems. If we look deeper, these problems have a lot of things in common (we share human problems and many things are alike), but there are also cultural nuances that make them a bit different from each other. As UX practitioners, we ultimately solve problems for human beings, and although we try to achieve universal solutions, there are values from understanding these differences. By understanding them, we design experiences that better suit their needs, make users happier, and potentially explore bigger opportunities. In this talk, Christine (UX researcher) and Sigit (UX designer) outline the best practices to uncover insights of cross-cultural differences in UX and how to best design within this context.
People love "best practices" because you can achieve the highest quality outcome with minimal problems. But is there a single best practice in product teams? What works in Spotify, Netflix, Tencent or Baidu is based on their structure and technology stacks. This session will explore how different teams are structured in practice and move the conversation from "best" practice to "great" practices.
Moderated by Catherine Madden, join the conversation, share your insights and probe the speakers on the elements of their talks that left you wanting more.