Christine has 15+ years of cross-functional project management and 6+ years of team management experience within Innovation & Corporate Transformation and Digital solutions. She founded the first food and Ag.-tech accelerator in Taiwan. Her expertise is to build new businesses with qualitative and quantitative insights, architect venture business, and help clients to adapt human-centered innovation. She has done innovation projects in digital music, health, automobile, consumer electronics, hotel, FMCG, food, agri-tech, and gaming in locations such as Taiwan, Indonesia, Sweden, Singapore, China, USA, UK, and Italy. Christine recently joined the Shopify UX team to bring Chinese consumer insights to inspire future product development.
The world has abundant problems to solve through user experience (UX). Humans are at the center of these problems. If we look deeper, these problems have a lot of things in common (we share human problems and many things are alike), but there are also cultural nuances that make them a bit different from each other. As UX practitioners, we ultimately solve problems for human beings, and although we try to achieve universal solutions, there are values from understanding these differences. By understanding them, we design experiences that better suit their needs, make users happier, and potentially explore bigger opportunities. In this talk, Christine (UX researcher) and Sigit (UX designer) outline the best practices to uncover insights of cross-cultural differences in UX and how to best design within this context.
People love "best practices" because you can achieve the highest quality outcome with minimal problems. But is there a single best practice in product teams? What works in Spotify, Netflix, Tencent or Baidu is based on their structure and technology stacks. This session will explore how different teams are structured in practice and move the conversation from "best" practice to "great" practices.
Moderated by Catherine Madden, join the conversation, share your insights and probe the speakers on the elements of their talks that left you wanting more.
Senior UX Research Manager
Senior Product Designer
Senior Product Designer, Money & Channels
China UX Research Lead