Nadine Piecha has more than 15 years of experience as user researcher working at eBay, Oracle, eDreams ODIGEO, Badi and Beat. She applies quantitative and qualitative methods along the product's lifecycle to help agile product teams building features and services customers love. Her background in psychology is not only the base of her research work, but it also helps building empathy and establishing customer-centricity across roles and teams.
Through working in startups, scale-ups and enterprise companies, Nadine has experienced that many companies view creating and establishing UX research as a discipline and as part of the overall culture.
Nadine will talk through her best practices in steering companies towards building and growing successful UX Teams. She will touch on:
- The approaches she has created to ensure a smooth transition (understanding the current status quo of the business);
- How to find allies and understand their values; and
- The challenges/fears she has encountered and how she overcame them