Inês is a Product Designer, currently a Design Lead at Pipedrive (Lisbon HQ). Her background is mostly in web - she worked at Adtrak in Nottingham, a full-service design, marketing and brand agency focusing on web solutions for various industries, before switching to Product. Now working at Pipedrive for 4 years, she is part of a multi-diverse environment, with different locations and roles that together, action insights and influence roadmaps. When not at work, you will find her playing board & video games and at the music scene. She truly enjoys seeing other designers empowering and supporting each other to grow their skillset and wellbeing.
The biggest myth about getting buy-in is that you only need data and logic to make your case. Data and logic are necessary but often there are far greater complexities at play.
Giving examples from their experiences, Lorenzo, Nadine and Ines will discuss their blueprint on how they instigate change in their roles by first ensuring buy-in from different stakeholders and how they got past tricky situations.
Moderated by Rory Madden, join the conversation, share your insights and probe the speakers on the elements of their talks that left you wanting more.
Design critiques are a critical step in the overall process of product development. In this talk, Inês will discuss the journey on how they evolved design critiques at Pipedrive. She will talk through the key lessons she has learnt throughout and will touch on:
- The importance of the design critique
- The evolution that accompanied growth
- Pains and possible turnarounds