Inês is a Product Designer, currently a Design Lead at Pipedrive (Lisbon HQ). Her background is mostly in web - she worked at Adtrak in Nottingham, a full-service design, marketing and brand agency focusing on web solutions for various industries, before switching to Product. Now working at Pipedrive for 4 years, she is part of a multi-diverse environment, with different locations and roles that together, action insights and influence roadmaps. When not at work, you will find her playing board & video games and at the music scene. She truly enjoys seeing other designers empowering and supporting each other to grow their skillset and wellbeing.
Design critiques are a critical step in the overall process of product development. In this talk, Inês will discuss the journey on how they evolved design critiques at Pipedrive. She will talk through the key lessons she has learnt throughout and will touch on:
- The importance of the design critique
- The evolution that accompanied growth
- Pains and possible turnarounds