Adapt Your Messaging and Get Buy-In To Create Better Products

30 Jun16:10 – 16:40 UTCStage: Main StagePanel

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The biggest myth about getting buy-in is that you only need data and logic to make your case. Data and logic are necessary but often there are far greater complexities at play.
Giving examples from their experiences, Lorenzo, Nadine and Ines will discuss their blueprint on how they instigate change in their roles by first ensuring buy-in from different stakeholders and how they got past tricky situations.
Moderated by Rory Madden, join the conversation, share your insights and probe the speakers on the elements of their talks that left you wanting more.

Speakers

Inês Louro

Inês Louro

Product Design Lead

Nadine Piecha

Nadine Piecha

Lead UX Researcher

Lorenzo Guadalupi

Lorenzo Guadalupi

Senior UX & Interaction Designer