Mikaela has defined product strategies, design processes, created content and designed products. With a strong background in user experience she has worked with small start ups and large companies, picking up learnings to improve her understanding of business, user and employee needs.
Before joining TV4 Media and taking on the role as Design lead for their C More and Telia Play streaming services, she did product design at H&M Group, UX & service design at Furthermore Digital Agency and co-founded the way-finding mobile app Go Jauntly.
Mikaela designs with people and empathy. Allowing colleagues and users to affect the product vision, which enables a good work environment, higher sense of responsibility and leads to better products.
One of the biggest challenges product leaders in any modern organisation face is creating "empowered" teams. It means asking the right questions without pre-supposing the answer, painting a picture without leaving teams with nothing more to do than paint-by-numbers. It means finding the right balance between top-down guidance and bottom-up creativity.
This session will bring different perspectives from design, product and engineering to discuss their thoughts on striking this fine balance