Mikaela Larsson

Design Lead

TV4

TV4

Mikaela has defined product strategies, design processes, created content and designed products. With a strong background in user experience she has worked with small start ups and large companies, picking up learnings to improve her understanding of business, user and employee needs.

Before joining TV4 Media and taking on the role as Design lead for their C More and Telia Play streaming services, she did product design at H&M Group, UX & service design at Furthermore Digital Agency and co-founded the way-finding mobile app Go Jauntly.

Mikaela designs with people and empathy. Allowing colleagues and users to affect the product vision, which enables a good work environment, higher sense of responsibility and leads to better products.

Past Talks

Enabling the Team

One of the biggest challenges product leaders in any modern organisation face is creating "empowered" teams. It means asking the right questions without pre-supposing the answer, painting a picture without leaving teams with nothing more to do than paint-by-numbers. It means finding the right balance between top-down guidance and bottom-up creativity.
This session will bring different perspectives from design, product and engineering to discuss their thoughts on striking this fine balance

Rory Madden

Founder

UXDX

UXDX
 
Sreemati Lalgudi Nivstrand

Chief Product Officer

BlueCall

BlueCall
 
Matti Klasson

Head of Engineering Management

Nordic Entertainment Group

Nordic Entertainment Group
 
Mikaela Larsson

Design Lead

TV4

TV4