Sreemati Lalgudi Nivstrand

Chief Product Officer

BlueCall

BlueCall

Sree has 14 years of experience in Product, IT, and Data Management. She is a software engineer who fell in love with everything Product 12 years ago and has never looked back. With her comprehensive experience as a product leader, she develops strategies that can be effectively implemented, leading to value-driven product offerings. Having gone through her personal struggles with depression, anxiety and stress, makes it especially meaningful for her to lead the BlueCall product. As she is part of giving everyone the tools that she lacked to work more preventatively towards mental health. When Sree is not passionately discussing anything Product, she loves cooking, gardening, and jumping on water puddles with her daughter.

Past Talks

Product Vision

For Sreemati, a great product strategy is always a work-in-progress. They should be able to adapt to the user's needs, team's growth but should always remain loyal to the user problems and company's vision.
In this talk, Sreemati will talk through Bluecalls' 6-month journey on creating a scalable product strategy that allowed for adoption and growth. She will touch on:

  • The importance of consistent company vision and measurable goals,
  • Why they used a Hypothesis-driven development methodology for the Bluecall app,
  • What challenges and lessons they face, and
  • What other future improvements can she foresee

Sreemati Lalgudi Nivstrand

Chief Product Officer

BlueCall

BlueCall
 
Enabling the Team

One of the biggest challenges product leaders in any modern organisation face is creating "empowered" teams. It means asking the right questions without pre-supposing the answer, painting a picture without leaving teams with nothing more to do than paint-by-numbers. It means finding the right balance between top-down guidance and bottom-up creativity.
This session will bring different perspectives from design, product and engineering to discuss their thoughts on striking this fine balance

Rory Madden

Founder

UXDX

UXDX
 
Sreemati Lalgudi Nivstrand

Chief Product Officer

BlueCall

BlueCall
 
Matti Klasson

Head of Engineering Management

Nordic Entertainment Group

Nordic Entertainment Group
 
Mikaela Larsson

Design Lead

TV4

TV4