Successful organizations take great care in mapping out the user journey to achieve growth and retention. While emotional experience is an essential part of user-brand interaction, they can only be reached through multiple touchpoints that work seamlessly together.
Our panelists take on different perspectives of what it takes the team to build such a myriad of processes for success.
As professionals working in product development, we've all experienced how the system has evolved. From being driven by creating requirements to now, a more user driven methodology through data and insights. But how can we take this further and humanise the user's journey and step forward into the future of product development? By bringing ML & AI in tandem with your users journeys.
In this talk, Mansi will talk about her experience through this evolution and how see the future of products and systems. She will touch on:
- How she helped evolve product systems throughout her career;
- What challenges she encountered at each step; and
- Based on her current project, how can she further push her business to the future by humanising user journey interactions