Designing a Cohesive, Not Consistent Experience by Richard Dalton, Head of Design, Verizon, Raina Mehta, Head of Product & User Experience, Kaplan, Mansi Kamdar, Principal Product Manager - Director, Walmart Labs, Sadia Harper, Head of User and Product Strategy, Bright | undefined

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Designing a Cohesive, Not Consistent Experience

Continuous Design

Successful organizations take great care in mapping out the user journey to achieve growth and retention. While emotional experience is an essential part of user-brand interaction, they can only be reached through multiple touchpoints that work seamlessly together.
Our panelists take on different perspectives of what it takes the team to build such a myriad of processes for success.