Kevin Hawkins

Should UX designers embrace AI to drive efficiency and stay relevant (AI Enthusiast) or focus on originality and differentiation opportunities outside of AI (Positive Sceptic)? This debate will explore AI's impact on the creative industry and what it means for UX designers in terms of product development and professional growth.

The Combatants:

• **The Enthusiast: **An advocate for empowering ourselves with AI and embracing it across all processes.
• **The Sceptic: **A critic of the over-reliance on AI, arguing that it may lead to superficial conclusions and similar outputs across the industry.
  The Format:
• Each participant will outline their core arguments for or against the use of AI in design and research.
• The debate will be divided into three rounds, each focusing on a key point of contention:
  • UX Research: Can AI-driven research help build impactful products, or is it designed to give superficial conclusions and data?
  • Creative Design: How much should UX designers embrace AI across the creative process. Will it lead to everyone going down the same road?
  • Job Security: Can AI tools enhance job security by making designers more efficient, or will it make the designer role obsolete?
• Moderator Q&A: The moderator will pose questions to each debater, allowing them to dive deeper into their positions and address each other's arguments.
• Closing Statements: Each participant will summarise their key takeaways and offer a final perspective on the future role of AI in UX design and research.

The goal of this interactive forum on working environments is to delve into the various factors that influence employee productivity, satisfaction, and overall well-being in the workplace. Participants in this session will explore different aspects of working environments, such as physical setup, culture, flexibility, and technology, and discuss their impact on employee performance and organizational success. The goal of the debate is to analyse and compare the pros and cons of different working environments and identify strategies to create an optimal environment that fosters productivity, engagement, and employee satisfaction.

When all your processes are made for large teams and embedded resources, what do you do when the team you've built has been pulled from underneath you? In this session, Kevin will discuss the growth of his team at Glovo and the approach taken post-forced downsizing - a time when research & experimentation are arguably most needed during a time of unchartered territory. Kevin will discuss the growth, the downsizing, lessons learnt and positive hindsights. With a goal of giving you the tools needed to show more empathy and make your UX team a strategic arm of business growth and maturity.