Jessa Parette

Jessa Parette

Head of Design Strategy, Systems & Research

Capital One

Capital One

As a design and research leader, Jessa Parette seeks to build intentional experiences and visionary teams. Her career expands over several industries including banking, retail, nonprofits and higher education. Jessa worked her way from an entry level designer to becoming the youngest Head of Design for all of Walmart’s associate digital experience, leading both design and research for national and international products. In her current position as Head of Design Strategy, Systems and Research for Capital One’s auto finance, she builds and leads teams to change banking for good.

Upcoming Talks

Product Direction

Measuring design experience and design quality is not easy, but as design's role becomes more blended with technology and business results, the tactical ability to build design's database of measurability is crucial. Here, I would like to present practical, data-based frameworks that provide a differentiation in measuring subjective versus objective aspects of user experience at scale. Design leaders must prepare for the next frontier of maturity in scaling design teams, and data is part of that adventure.

Jessa Parette
Jessa Parette

Head of Design Strategy, Systems & Research

Capital One

Capital One