Chief Experience Officer
Jasper is the CXO that leads the CX department at U-NEXT where he leads a team of researchers, designers, product owners, and customer specialists who create the all-in-one entertainment service in Japan. He helps the organization to explore a suitable development flow and create a customer-centered product design culture. Jasper is passionate about customer-centered product development, customer insight, data analysis, design thinking, and design sprint. In 2019, he published a book about design thinking and the mindset of it in Japan. Jasper is also the co-founder of creativemashimashi, a design studio that educates design thinking and helps organizations to solve problems, and leads the design sprint community in Japan.