VP, Design & Architecture
Preethi currently leads the design & architecture team, driving human centred payment products design, development and delivery, collaborating with clients and partners to discover, design and co-create together. She brings 20 years of experience as a design-led problem solver and has championed customer experience innovation for UBS, Audi, Mercedes-Benz and GE among others. Previously, she held key design leadership positions across Publicis Emil, Publicis Sapient, Razorfish, TBWA Digital Arts and Ogilvy One, and has worked across cultures in Asia, MENA and Europe. Her work has been recognised at Cannes, SXSW, One Show, Clios, D&AD, UX Design Awards, Red Dot, Webby, MMA Smarties, and the Effies.