Erick Oduor

Contextual user experience research application in Low resource settings

Erick Oduor, Ph.D., will speak about Contextual UX Research as an interdisciplinary framework that borrows from behavioural Science and social practices to inform product design in low-resource settings. He will describe a process that includes UX for Concept generation, Prototyping and Personalization of Products. Using an example of a marketplace product, Erick will also illustrate how we can use available platforms to scale technology beyond low-resource settings. You'll learn: \ How to identify problems that technology could solve in low-resource settings. \ Type of approaches to apply and key components to think about when designing technology for these settings. \ Challenges around technology adoption in low-resource settings. \ Leveraging existing technology to scale low-resource contextual technology solutions.