UXDX Community:USA Online Series

Erick Oduor, Ph.D., will speak about Contextual UX Research as an interdisciplinary framework that borrows from behavioural Science and social practices to inform product design in low-resource settings.

He will describe a process that includes UX for Concept generation, Prototyping and Personalization of Products.
Using an example of a marketplace product, Erick will also illustrate how we can use available platforms to scale technology beyond low-resource settings.

You'll learn:
* How to identify problems that technology could solve in low-resource settings.
* Type of approaches to apply and key components to think about when designing technology for these settings.
* Challenges around technology adoption in low-resource settings.
* Leveraging existing technology to scale low-resource contextual technology solutions.

TV is the biggest and most-watched screen in most homes, and technologies are making it possible for consumers to buy directly from brands in real time using their remote. This is uncharted territory from a UX perspective as we move users from a leaned-back experience with content viewing to a leaned-in one with shopping on TV. Let's walk through UX considerations to make this experience stunning and seamless.