Amanda Appel de Castro

Amanda Appel de Castro

Director | Product Management | Engineering & Technology

Via

Via

An experienced product leader executive, with 10+ years working in the Finance and Retail Industry, who helps large enterprises to accelerate their digital transformation through strategic thinking, strong leadership, and an intensive proactive result-oriented individual.

Past Talks

Product Direction

Join the conversation! Share your insights and probe Amanda on her on-demand session that left you wanting more.

Amanda Appel de Castro
Amanda Appel de Castro

Director | Product Management | Engineering & Technology

Via

Via
 
Enabling the Team

In this session, Amanda will go through the transformation journey of e-commerce platform Via and how working at a traditional bank like Itau Unibanco helped shape her direction on how to start change in an established company

  • Understand the cultural environment that you are in
  • The importance of buy-in where it matters
  • Setting the vision post buy-in
  • Foreseeing challenges based on past experiences: Getting in early at Via
Amanda Appel de Castro
Amanda Appel de Castro

Director | Product Management | Engineering & Technology

Via

Via