Alexandra is a Product leader with over 14 years diverse global experience, working in start-ups, scale-ups, consultancy and enterprise. Alongside founders and exec teams, she builds a vision and an inspiring story, and breaks them down into actionable work for the product and design teams that she manages. She applies a mix of quantitative and qualitative insights in order to de-risk product direction fast and create learning organisations that drive product-led growth.
As the value of high-quality research is being acknowledged in companies this is leading to researchers being placed within decentralised product teams. But how do you ensure that these people have the support that they need to be able to deliver effective research considering the breadth of skills and techniques required in modern research?
The way we interpret our interactions with products and people around us is impacted by biases in every single moment. This affects our lives, our decisions and the products we design and build.
This talk will take you through the following steps to challenge your inherent bias:
-Learn to 'live your biases' through real-life situation exercises
-Become aware of how biases affect how you ask questions, listen and take product and design decisions.
-Gain insight from stories and tips on how to be a more empathetic and objective observer and a better decision maker.