UXDX Community:Amsterdam

Driving change within an organisation, no matter how big or small can be difficult. Oftentimes it's not just about a bottom up or top down approach. You need to understand the emotions and behaviours that trigger action and win over change.

Fundsup is a startup company focussed on deal discovery to match founders and investors. Abrar discusses the need for having a multi-talented team that can take on broad roles to execute the product faster and why decisions should be skill based rather than title based.

With a great passion for human behavior and research, Ruben works on conversion optimisation and usability every single day. In this talk Ruben de Boer, Head of CRO & UX at Sanoma looks at the formula for conversion optimisation and usability at Sanoma.

We all strive to build great and interesting products, which deliver value to both the user and the business. Stijn Eversdijk, Senior Product Designer discusses what's aspirational and what's intangible. Why design should have a seat at the table and why performance metrics love short-term thinking

Melody and John discuss qualitative usability testing and details of how to do effective UX research. They discuss designing a seamless on-boarding experience for new users and the first step and the 3 stages of MVP's.

Netflix has been one of the most influential companies in how we build software today. Their usage of AWS is the stuff of legend, their tech blog is considered a must read for engineers and the Netflix OSS project powers the platforms of many companies. With all this success it is tempting to also break open the Netflix OSS toolbox and apply it in your company. But should you? Unless you work at Netflix, the problems you are trying to solve are likely to be different and their architecture might introduce more problems than it solves.
In this talk I will take a closer look at some of the popular architectural styles and highlight the trade-offs associated with them. Armed with this information you can help your company choose an architecture that fits your problem space.

In this talk Mike De Boer will talk about how he and his team design & build Firefox, the web browser. Mike will give an overview of what it takes for his team to go from feature to release for a project and highlight the important steps along the way

Based in Amsterdam Marcel Putina, Product Owner for Dutch brokerage company, Degiro talks through what happens after the product launch and how to maximise efficiency and opportunity in advance.

Currently Olga is working at Adyen, one of the most innovative Fintech players, on a mission to disrupt the payment industry. Her work is based on a holistic approach and design thinking. During her talk she will showcase parts of the projects that she worked on, giving a glance at the "kitchen" of the fintech giants and disruptors and exploring our ways of solving problems while keeping a balance between business and users needs.