Lindsay is the VP of Design at Hinge, helping the team define the future of modern dating. With previous roles at Pinterest and LinkedIn, Lindsay's expertise is in consumer facing mobile apps. She is passionate about designing experiences that don't encourage more time on apps, but focus on time well spent. Outside of design she enjoys watercolor painting and electronic dance music. Don't judge her for liking deep house and deep house only.
From scaling agile, to building an aligned leadership direction, knowing where to start when establishing design practices is one of the most daunting tasks.
This panel will give insight from key executives on their successes and obstacles hit along the way like;
- Why it’s easier in some environments to succeed than in others
- Design as a culture and not just a role: Creating user-centric thinking throughout the organisation
- How to put design practices in place: From continuous user testing, user journeys and measuring user behaviour
- Improving the consistency of interfaces in a complex application landscape
- Key ways to increase design maturity as an organization.
Designing for love comes with unique challenges; like how to help users assess chemistry through a screen or how to be more transparent in dating (rather than ghost).
In this session Lindsay will talk about her experience leading design at Hinge, and how her team designs for people's emotions and a positive mindset to allow for sustainable and long-term brand growth. In this talk she will touch on:
- Identifying an alternative dating app experience: solving common dating app problems
- Building trust with a burnt out user base, and
- Designing for intentionality