Stop the Meetings, Start Building: Product-Led Transformation

Most enterprise transformations stall in meetings. At EMD Digital, change is shipped as software. Workflow platforms and creative automation make better practices the default, so teams adopt new ways of working through use. With AI, these tools become adaptive systems that guide, learn, and scale faster than top-down plans. In this session, Paul Svoboda shows how a product-first, AI-accelerated approach makes transformation tangible, repeatable, and self-sustaining.

Key learnings:

• Lead transformation through products, not presentations
• Use AI to amplify adoption and learning
• Build tools that make change self-reinforcing
• Replace alignment meetings with systems that do the teaching