Human-centered UX Design For Cross-culture Audiences

The world has abundant problems to solve through user experience (UX). Humans are at the center of these problems. If we look deeper, these problems have a lot of things in common (we share human problems and many things are alike), but there are also cultural nuances that make them a bit different from each other. As UX practitioners, we ultimately solve problems for human beings, and although we try to achieve universal solutions, there are values from understanding these differences. By understanding them, we design experiences that better suit their needs, make users happier, and potentially explore bigger opportunities. In this talk, Christine (UX researcher) and Sigit (UX designer) outline the best practices to uncover insights of cross-cultural differences in UX and how to best design within this context.