How To Democratise The Power Of Data & Insights

Knowledge / Inspiration

How To Democratise The Power Of Data & Insights

Continuous Discovery
UXDX Community SE Asia 2022
Slides

As one of Indonesia's distinguishable brands, Tokopedia has been able to establish a strong foothold amidst the other eCommerce giants within the region. So what's the secret?
In this session, Ananda will talk through the different approaches that her team has developed that strengthen their UX strategy and allowed their organization to scale and grow in such a competitive market. She will talk about:

  • what effective research democratization looks like within cross-functional teams with limited resources;
  • the importance of having an experimentative culture; and
  • how understanding that the insights between users, product and marketing benefits the overall organisation