Faster Builds :handshake: Smarter Decisions: Where AI Meets User Insight

AI has made it easier than ever to build quickly, but speed alone doesn’t lead to better decisions. As teams move faster, the need for real, in-the-moment user understanding only grows.

In this session, Bhavik Gandecha from Dscout breaks down what AI can (and can’t) do for modern product and research teams—and where human judgment still plays a critical role.

You’ll see how teams are using AI to speed up study creation, analysis, and decision-making—while relying on real human feedback to stay accurate and relevant.

Come ready to share your biggest wins (and toughest misses) using AI in research. Where has it helped you move faster and where did it miss the mark?