Driving Transformational Business Results: The Role of Design Across the Org
Driving Transformational Business Results: The Role of Design Across the Org
13 May, 4:10 pm - 4:45 pm (America/New_York) - Main Stage
13 May, 20:10 - 20:45 (UTC)
Join Alex Burke as he interviews Daniela Jorge, Chief Design Officer at Capital One. This session will unpack Daniela's perspectives on building world-class design organizations at some of the world's most iconic brands.
It will dive into how design at Capital One is helping drive meaningful value for the company and its 100+ million customers, and share Daniela's thoughts on aligning design initiatives with broader organizational strategies.
The session will also explore how design collaborates with business-critical functions to ensure a cohesive approach to product development and organizational growth that is customer-backed and grounded in business priorities.
Key Discussion Points:
- Understanding the strategic role of design in product development
- Aligning design initiatives with company-wide business goals
- Leveraging UX and design to drive business transformation
- Examples of successful design integration throughout Daniela's career and up to now - what’s worked and what hasn’t
- Best practices for creating a unified strategy for design that resonates across the organization
Daniela Jorge, Chief Design Officer,Capital One
Alex Burke, CEO,Optimal
