Designing for the Agent Experience: When UX and DX Collide in the Age of AI

As AI agents begin to design, code, and deploy products, the boundaries between design and development are vanishing. Netlify’s Chief Technology Officer, Dana Lawson argues that a new discipline is emerging, Agent Experience (AX), where UX and DX merge into one continuous creative flow.
In this provocative talk, Dana explores what happens when your “users” and your “developers” are increasingly AI-driven, and why human taste and values are becoming the most important design tools of all.

Challenges:

• Building for AI agents that don’t interact through traditional UIs
• Keeping humans in the loop as automation reshapes workflows
• Maintaining creativity and quality when “anyone” can generate design or code

Key Learnings:

• How UX and DX are converging into a unified discipline powered by AI
• Why taste and judgment are the new competitive advantages
• How to structure workflows that keep human purpose central in an AI-driven world