Tanesha Smith-Wattley is the Head of Product & Delivery at Very Good Ventures, the leading Flutter consultancy, where we work with global brands to design, build, and scale successful apps. Prior to this role, I was a Senior Product Manager at frog, Director of Website Growth & Optimization at CLEAR, and Director of Promotional Strategy & Planning at FreshDirect. I hold a B.A. from The Ohio State University and am the recipient of frog’s Prism award for exuding positivity in the face of uncertainty.
Past Talks
13 May 2025
Agency or consultancy relationships can be tricky to navigate. I'll breakdown how to vet and select the right partner for you - ensuring your needs are not only met but exceeded. We'll dive into simple but effective decision frameworks along with negotiating tactics such as:
- Identify your core need and refine your ask (augmentation, strategy, implementation, etc...)
- How to decipher notional knowledge vs. deep expertise in a potential vendor
- Discuss rates and budgets with confidence and empowerment
- Gaining your executive(s) buy-in
- Navigating "red-lines"