From Vendor to Partner: Getting the Most Out of your Agency Relationship

Agency or consultancy relationships can be tricky to navigate. I'll breakdown how to vet and select the right partner for you - ensuring your needs are not only met but exceeded. We'll dive into simple but effective decision frameworks along with negotiating tactics such as:

• Identify your core need and refine your ask (augmentation, strategy, implementation, etc...)
• How to decipher notional knowledge vs. deep expertise in a potential vendor
• Discuss rates and budgets with confidence and empowerment
• Gaining your executive(s) buy-in
• Navigating "red-lines"