Senior Lead User Researcher
Shruti is a design researcher with a background in service and interaction design. She leads the User Research team at N26, Europe’s first mobile bank based in Berlin. At N26, Shruti has built the discipline of user research, defined processes and standards and shaped how it is integrated across the product development process. Before N26, Shruti spent a year in the international development sector working on women’s reproductive health and HIV/AIDS. Prior to that, she was a Design Lead at IDEO where she worked across industries and markets helping organisations, big and small, bring innovative human-centred solutions to their customers. Shruti is fascinated by the interaction between humans and technology, and how both are shaped through it. She is an alumnus of the CIID Interaction Design Programme and studied Communication Design at Srishti School of Art, Design and Technology in Bangalore.
Research Can't Stop: Lessons From N26
Senior Lead User Researcher, N26
User Research helps avoid the biggest risk in product development – building the wrong thing. How can you ensure that you always have your finger on the pulse of evolving customer needs and attitudes? In this talk, Shruti will share some t...