Sam Bradley is the Head of Consumer Product at PayPal. With extensive experience across content, e-commerce, marketplaces, personalisation and payments, Sam has led teams in building innovative, scalable products that align with market needs and organisational goals.
Prior to joining PayPal, he held leadership positions at Stitch Fix, Quizlet, and Expedia Group, where he led the Reviews Platform and Marketplace Design Organisation.
Sam is known for his strategic problem-solving and effective storytelling, addressing complex customer and supplier challenges to drive innovation and product development. His passion lies in empowering teams to create products that deliver impactful customer experiences.
Upcoming Talks
28 May 2026
Sam has spent years working with researchers to measure and improve trust across Expedia’s vacation rentals, Stitch Fix’s personalised shopping and now PayPal. In this debate, he tests his trust-first approach against a growth-focused counterpart who believes AI, targeting and ad networks are simply the price of modern digital experiences. Together they explore where personalisation genuinely helps people and where it quietly becomes manipulation, especially when money and financial identity are involved.
Outcomes:
- Design trust metrics that sit alongside conversion so you can see trust erosion before it hits revenue.
- Decide where to place hard guardrails on AI, recommendations and offers in high-trust products.
- Explain data use and personalisation in human terms so mainstream users feel safe, not exploited.
- Align product, growth, legal and research on a common definition of “too far” when using user data.