Rory Madden

Rory Madden

Founder

UXDX

UXDX

I hate "It depends"! Organisations are complex but I believe that if you resort to it depends it means that you haven't explained it properly or you don't understand it. Having run UXDX for over 6 years I am using the knowledge from hundreds of case studies to create the UXDX model - an opinionated, principle-driven model that will help organisations change their ways of working without "It depends".

Upcoming Talks

UXDX USA 2025

12 May 2025

Rory Madden
Rory Madden

Founder

UXDX

UXDX USA 2025

13 May 2025

Main Stage
Rory Madden
Rory Madden

Founder

UXDX

UXDX USA 2025

13 May 2025

Discovery Stage
Ashley Beecy MD, FACC
Ashley Beecy MD, FACC

Medical Director, AI Operations

New York Presbyterian Hospital

New York Presbyterian Hospital
 
Michelle Parsons
Michelle Parsons

Chief Product Officer

Lex

Lex
 
Joann Wu
Joann Wu

Vice President, Global Head of Design

Uber

Uber
 

UXDX USA 2025

14 May 2025

Main Stage
Rory Madden
Rory Madden

Founder

UXDX

UXDX EMEA 2025

19 May 2025

Vision Stage
Rory Madden
Rory Madden

Founder

UXDX

UXDX EMEA 2025

19 May 2025

Discovery Stage
Jeff Chow
Jeff Chow

Chief Product & Technology Officer

Miro

Miro
 
Pamela Mead
Pamela Mead

@mooman

Global VP of Design

SumUp

SumUp
 

UXDX EMEA 2025

20 May 2025

Vision Stage
Jaco Els
Jaco Els

Head of Product Shared Tech

King

Rory Madden
Rory Madden

Founder

UXDX

UXDX EMEA 2025

20 May 2025

Discovery Stage
Jaco Els
Jaco Els

Head of Product Shared Tech

King

King
 
Marine Palamutyan
Marine Palamutyan

Senior Manager, UX Research

Docusign

Docusign
 
Ryan Leffel
Ryan Leffel

Head of Design

Priceline

Priceline
 
Morgan Davis
Morgan Davis

Director, UX Research

Docusign

Docusign
 

UXDX EMEA 2025

21 May 2025

Rory Madden
Rory Madden

Founder

UXDX

Past Talks

Vision Stage
Rory Madden
Rory Madden

Founder

UXDX

Main Stage
Rory Madden
Rory Madden

Founder

UXDX

UXDX EMEA 2023

12 October 2023

Discovery Stage
Mike Scopino
Mike Scopino

Design Manager

KAYAK

KAYAK
 
Aleks Safarova
Aleks Safarova

VP of Product Design

KAYAK

KAYAK