Roberta has been working as a Designer since 2010 and has specialised in the e-commerce sector.
She worked for many startups and she's currently a Senior UX Designer and Team Leader at Booking.com, one of the world’s leading digital travel companies, making it easier for everyone to experience the world.
Her hybrid role (Senior Individual Contributor and Manager of interdisciplinary and multicultural teams) allows her to balance People, Product and Process.
Roberta has a strong impact on the design and UX community within the company; enhancing collaboration, product alignment, feedback culture and creating a psychologically safe environment. She always strives to find the right balance between user and business needs, managing stakeholders and developing product strategy.
She is very passionate about developing mentoring programs and coaching others, as well as producing high-quality design visions, following the Design Thinking process. She is also available for free mentorship on uxcoffeehours.com
How could you use Design Thinking to find a compromise between users and business needs? How do you balance craftsmanship, communication and commercial awareness, managing external stakeholders?
In this talk, Roberta, Senior UX Designer and Team Leader at Booking.com, will walk you through her strategy to implement a challenging new product that defined her growth as leader in one of the world’s leading digital travel companies.
Product strategies should be able to adapt to the evolving user's needs and scaling team but at the same time should always remain aligned to the company vision.
Giving examples from their own experiences, Roberta and Fani will talk through how to they approach their product strategies building from the ground up, to pivoting an existing roadmap.