Design Thinking Process And Strategy For A New Product

Knowledge / Inspiration

Design Thinking Process And Strategy For A New Product

Product Direction
UXDX Community Europe West 2021
Slides

How could you use Design Thinking to find a compromise between users and business needs? How do you balance craftsmanship, communication and commercial awareness, managing external stakeholders?
In this talk, Roberta, Senior UX Designer and Team Leader at Booking.com, will walk you through her strategy to implement a challenging new product that defined her growth as leader in one of the world’s leading digital travel companies.