Mihaela has over 12 years’ international experience in product management and digital marketing for B2C and B2B products for automotive, affiliate marketing, e-commerce and education.
Over the years, Mihaela worked closely with engineering teams (in-house and offshore), UX designers, localisation specialists, researchers, content writers as well as business stakeholders in various regions across the world. Her 1st goal is customer success and she is achieving this by empowering her teams and collaborators to deliver innovative products.
Mihaela is currently working as a Product Manager for Volkswagen Digital Solutions, in Lisbon, where she is responsible for managing products throughout the entire product life-cycle.
Shifting from a requirements to outcomes approach is a difficult task. Equally how do you get developers to own the experience?
The role of a product manager isn’t to dictate the requirements but often the product manager is the person to decide. How do you encourage developers to take more ownership of the outcomes and not wait for requirements. How can developers be more involved in discovery and shaping the product?
Moderated by Sudev Balakrishnan, CPO for Stash, join the conversation, share your insights and probe the speakers on the elements of their talks that left you wanting more.
As Product Managers, we need to ensure we're building great products to satisfy a user need or solve a problem.
For this, we need to understand our users and stakeholders, make sense of data, understand tech and business implications, communicate and translate information across different teams.
We need to speak the ‘right language’ in order to be successful PMs. But what does it mean?
On one hand, through working on global products and platforms, as part of multicultural teams, I learned I was at an advantage for being multilingual. I was able to understand our users and align with them, be the voice of our users towards my teams and stakeholders, and ensure our products were of quality across different regions.
On the other hand, as PMs, we’re the connectors between different people and roles: users, designers, senior management, engineers, data scientists and they each communicate differently.
My talk covers contexts in which PMs need to speak different languages, with practical examples, spiced with a few 'no-nos' and suggestions on how to adapt our language depending on the groups we’re interacting with.
We’ll understand what 'speaking the right language' means for a PM and that it can be a 'make or break' our products.