Head of Design
Matias Pietila is a usability expert with a strong focus on mobile design. During the past 10 years he's been involved in more than 100 projects, creating services that delight several million end-users.
Matias is the head of design at Qvik, one of the leading mobile agencies in the Nordics. He started there as the first non-developer, improving the ways designers and developers work together. For the past few years he's been working at the other intersection, figuring out how to bring designers closer to the business. Creating measurable impact is always the goal, both in terms of happy users and improved business metrics.
Some highlights from Matias' client projects include working as a design lead in the main mobile products of companies like Yle (the Finnish national broadcasting company) and Tallink (the largest cruise ship operator in the Baltic Sea).
Matias got his M.Sc. degree in Aalto University studying cognitive technology and usability engineering.
Many good projects start their march towards failure right after launch. Even if you managed to build your MVP version of the product by following the best lean startup practices, it's very tempting to become backlog-driven and spend the next year implementing all the darling ideas that didn't make the cut to the first version.
Instead, you should be relentlessly focusing on the market and building what is most valuable. This talk shares real-life experiences on achieving that (and sometimes failing).
Documenting your long-term product vision while avoiding heavy upfront-design
Best practices for lean prototyping
How to craft smart hypotheses to test your assumptions
The two moments of truth for any service and how to systematically design for them
Customer journeys and story maps as a way of maintaining your roadmap