Martina Hodges-Schell
Martina Hodges-Schell — Managing Director at Northshore. Talks and sessions delivered at UXDX.
Managing Director
Martina Hodges-Schell is a transformation coach and consultant and the founder of Northshore.
After building and leading design and innovation practices from within world-class consultancies, startups, and Silicon Valley leaders for 25 years, she is now on a mission to help organisations succeed in their transformation towards customer-centered innovation and agility. She works with ambitious change-makers to help them achieve their goals.
Martina has worked with countless high-profile brands to launch new products and services and is an early pioneer in bringing together UX, lean, and agile practices to help organisations adopt a Silicon Valley approach to innovation.
She also co-authored Communicating the UX Vision: 13 Anti-patterns That Block Good Design to help cross-functional teams communicate and collaborate better.
To supercharge your leadership development, Martina is a certified Equus Coach® with the industry-leading Center for Equus Coaching.
Past talks
2 talks · 1 eventLeading Transformation
During times of significant change, organizational challenges abound. From employee resistance to inadequate investment in training and coaching, to awkward implementations of 'new ways of working' and organizational disarray, the risk of further unsettling an already fragile environment is high. However, a thoughtful and considered approach can make a difference. By letting go of control, opening up, and creating transparency, we can navigate challenges and seize the opportunities that come with change. As leaders of a diverse and multi-disciplinary workforce, how can we inspire and engage our teams to focus on achieving higher performance? How do we transition away from slow-moving, top-down, "command-and-control" styles to embrace leadership that is not just effective but also human-centric? How can we foster collaboration, autonomy, and self-management to build resilience and drive impactful business outcomes? Facilitated by Martina and Alberta, this workshop draws on the latest research on leadership—enhanced with a touch of historical context—to guide you in pragmatically recognizing and adopting leadership behaviors that inspire both hearts and minds. You will learn how to transform environments by prioritizing people, clarifying purpose, and making a meaningful impact, thereby creating adaptive and sustainable organizations.

Lightning Talks
In just 25 minutes, you'll hear from five passionate speakers, each presenting for just five minutes. This is knowledge-sharing at its most dynamic and distilled. From unearthing emerging trends to diving into a transformative idea, our speakers will deliver a potent dose of wisdom in a bite-sized package. But don't let the brevity fool you – these quickfire talks are designed to challenge assumptions, ignite your curiosity, and spark conversations that go far beyond the event.



