Shilpi Sinha

Shilpi Sinha is a Swedish UX research leader who places human-centered design principles at the core of her practice. Throughout her career, she has been dedicated to aiding global retailers and organizations in navigating digital transformation and advancing their UX maturity. Currently, Shilpi holds the position of Head of UX Research for Partner Product Management at The LEGO Group. Her mission is centered on collaborating with product teams to bolster their research capabilities and champion data-driven problem-solving for both B2B customers and internal users.
Before her current role, Shilpi amassed experience in digital product development, notably serving as the first UX researcher at jewelry retailer Pandora and as the Global Head of UX/UI at furniture retailer IKEA Group. With an academic background in industrial design engineering, Shilpi takes pleasure in delving into the convergence of science and art in both her professional and personal pursuits.