Kelle Link

Kelle Link

Chief of Staff & Business Designer Principal

Verizon Connect

Verizon Connect

After a career in UX design in Tokyo, New York, and London - with companies such as IBM, the UK Department of Health, Toyota Europe, and Fidelity - Kelle pivoted to leveraging their design thinking experience into a Business Transformation Lead role. Kelle now assists in running roadmap delivery and planning, as well as strategic blueprinting and reporting for Verizon Connect in Dublin. "The Lean Product Playbook" by Dan Oleson has been a pivotal framework for Kelle in executing the transformation of business processes. Kelle is currently based in Wicklow with four dogs and a husband from Coolock.

Upcoming Talks

UXDX EMEA 2024

9 October 2024

Continuous Design
Vision Stage

At an enterprise level, where the default focus on the user doesn't always count, Kelle unravels her game-changing strategies in rolling out the Program Management team's process at Verizon Connect and championing the fusion of design thinking in strategic initiatives. Kelle will share a pragmatic and fresh lens on how she ensures projects resonate powerfully across all departments for the coveted buyin. This talk merges theory with Kelle's profound experience, arming attendees with actionable strategies versatile for any organisational tier.
Key insights include:

  • Strategic Limelight: Redefining roadmap delivery to resonate with decision-makers, ensuring every stakeholder feels seen and valued.
  • Speaking Their Language: Master the craft of tailoring project articulations that resonate with varied teams, from sales to finance.
  • Adapting Design Thinking: Delve into the nuance of molding design thinking principles to fit and flourish within any business context.
  • Empowerment Over Control: Understand the potency of stepping back, empowering teams to steer their tales, and crafting narratives that captivate stakeholders.
  • Serving Over Controlling: Navigate the crucial paradigm shift from a controlling grip to a service-oriented approach, setting the stage for a harmonious and productive project atmosphere.
Kelle Link
Kelle Link

Chief of Staff & Business Designer Principal

Verizon Connect

Verizon Connect