Katarzyna is a Service Design Manager with 11 years of experience. Now managing an International team in Equinix - Fortune 500 company, on a daily basis working mostly with Global IT Area.
She also co-founded 3 startups, playing her role partially as a CEO of Sell a Service - AI-fueled software as a service solution that turns customer feedback data into actionable insights to boost online service sales. Operating on Insights as a Service IaaS market. Professional expertise apart from leadership and management is in service design (Katarzyna has MBA title from Laurea University of Applied Sciences Helsinki), and International Master Accreditation from Service Design Global Network.
Passionate about new technologies, AI solutions that really make impact and are human centred, education, multicultural team management, sustainable services and service digitalization. Want to call herself enabler of others designers value. Lecturer in Design Thinking and Service Design in Polish universities.
Past Talks
Service blueprints are one of the main Service Designers work artifacts, important for setting the strategy of services and products and being a living document in any organization. They are not utilized only by (service) designers. People outside of the design organization also benefit from service blueprints and are involved in their build process. This gives rise to the following questions:
The big one: How to create a Design System for Service Blueprint that all cross-functional team members can use for their different jobs to be done (purposes)?
And the detailed ones:
1. How to define different purposes for using Service Blueprint (jobs-to-be-done)?
What tool is the best for collaboration with non-designers?
2. What tool is the most suitable for presentation or demonstration of a finished service blueprint?
3. How do designers transition to and from each stage in the blueprint development process with the given tools?
4. How to automate some of the tasks with possible AI-components?
And finally - How to make this work open to other designers
