Jung Choi is a seasoned design catalyst with extensive experience leading innovative projects across various industries. Currently serving as a Senior Service Designer at Equinix, he spearheads the Employee Experience Design team. His previous roles include Lead Senior Experience Designer at McKesson and Human Centered Design Lead at Koch Industries, where he managed significant projects like Industrial Human Sensing and Customer Onboarding. Jung's global expertise is further underscored by his tenure as Head of Department at the Institut Supérieur de Design Rubika in India, where he developed a leading edge transportation design curriculum. An Art Center College of Design graduate with additional credentials from INSEAD, Jung is adept in design thinking, industrial design, and project management, bringing a robust skill set and visionary approach to his work.
Past Talks
Service blueprints are one of the main Service Designers work artifacts, important for setting the strategy of services and products and being a living document in any organization. They are not utilized only by (service) designers. People outside of the design organization also benefit from service blueprints and are involved in their build process. This gives rise to the following questions:
The big one: How to create a Design System for Service Blueprint that all cross-functional team members can use for their different jobs to be done (purposes)?
And the detailed ones:
1. How to define different purposes for using Service Blueprint (jobs-to-be-done)?
What tool is the best for collaboration with non-designers?
2. What tool is the most suitable for presentation or demonstration of a finished service blueprint?
3. How do designers transition to and from each stage in the blueprint development process with the given tools?
4. How to automate some of the tasks with possible AI-components?
And finally - How to make this work open to other designers
