As a Tech Lead in HubSpot’s Growth org, I run a constant process of experimentation. My team owns mission-critical metrics and collaborates across engineering, user research, product management, product design, and data analysis, to make our products demonstrably more useful to growing businesses all over the world.
Shifting from a requirements approach to an outcomes approach is a difficult task. Equally how do you get developers to own the experience?
The role of a product manager isn’t to dictate the requirements but often the product manager is the person to decide. How do you encourage developers to take more ownership of the outcomes and not wait for requirements? How can developers be more involved in discovery and shaping the product?
Moderated by Sudev Balakrishnan, CPO for Stash, join the conversation, share your insights and probe the speakers on the elements of their talks that left you wanting more.
People say that it's difficult to come up with ideas worth testing, that implementing a randomised controlled experiment is complicated, and that you need math skills to analyse the results. These are dirty filthy lies!
In this talk, Cian will give you the knowledge and tools required to quickly experiment, allowing you to build a demonstrably more useful product.
- How Hubspot do quick-iteration product experimentation
- How to bring these methods to your organisation